Six Reasons Your Blog is Failing

If you are new to blogging, then you must have realized by now that it is not a piece of cake. Before starting, people must have told you that blogging is an easy way to make money and how they know someone who got super-rich within six months through blogging and affiliate marketing techniques.

But once you started, reality dawned upon you as you found out how difficult it is to successfully run a blog, make money, and survive the cut-throat competition out there.

If you find yourself in this situation, you are not alone. Even those who have thousands of followers today had had their fair share of struggles in the beginning.

Many successful bloggers miserably failed at the outset, and there are stories of people who had even quit their day jobs to focus on blogging but ended up losing everything.

With patience, resilience, and avoiding some common mistakes, those bloggers overcame the challenges and became successful with time.

If you're a new entrepreneur who is about to give up blogging because it is not reaping any benefits for you, hold your horses and don't be a quitter just yet!

Let us look at some of the reasons your blog is failing. And while there could be many underlying factors, here are the six most common ones.

1. Too much focus on quick bucks

There are many bloggers out there who jumped the bandwagon and opted for an unfamiliar niche. Initially, most bloggers start with a six-figure income in mind, but they start losing interest after a few months because the process of writing and researching starts feeling like a drag.

As a result, their blogs start getting dry and less informative, putting readers off.

Why does this happen? Because some bloggers don't love what they are doing.

If you are also making this mistake, the first rule is to remember this: money is essential, but so is your passion for writing on a particular subject.

Do NOT choose a blogging niche thinking it would hold more commercial value. Choose the one which gives you some room to develop yourself and grow. You will start seeing your failing blog coming to life once again.

2. You started without a community

Some bloggers start with a lot of enthusiasm and feel confident about their writing skills, but they don't think about joining a blogging community.

Imagine writing a blog for hours and perfecting it, but you end up getting no comments on it.

Gaining no traction is disappointing, but it is not a dead-end either! You can change the situation by actively participating in blogging communities.

Start following other people’s blogs and comment on posts that you find interesting. In this way, your fellow bloggers will also come back to read your blogs and leave comments, and so on. And not only that, but other visitors on their blog might also click on your blog’s link when you post comments. 

If you already haven’t done so, start building a blogging community right now to see how things start improving for you.

3. You had no business plan

No matter how traditional it sounds, no entrepreneurial venture can be successful without a real business plan. Some people start seeing how others have made money through their blogs and follow the same path.

For example, many people monetize their blogs through advertisements thinking that it would bring money instantly. In reality, however, it can take several months of consistent blogging before you could gain any monetary benefits. Instead of seeing your blog as a money-making machine in itself, see it as a marketing tool to support your business idea. Change your approach and devise a real business plan so that your failing blog starts seeing some improvements soon.

4. You made no efforts to interact with your readers

Many new bloggers don't bother to reply to the comments left by readers. Some even commit the blogging sin of turning the comments section off altogether!

That’s because some people cannot handle the overflow of comments, so they don’t think it’s worth engaging with the readers. It particularly holds true for people who are in their early stages of blogging and affiliate marketing.

The key to success is to start interacting with your readers. Ask them about their opinions and feedback. If you see negative comments, don’t delete them but handle them maturely so that others also come to your support.

Remember, if you want to save your blog from failing, don’t ignore your readers. Invest in them!

5. Inconsistent writing schedule

You have to be very consistent with your blog posts if you want your blog to succeed. During the first few weeks or months, bloggers post interesting blogs on their websites every day. Gradually, the frequency of blogs starts reducing.

And when they see competitors uploading something new, they suddenly start posting more blogs to stay in the game.

This is an ineffective approach. Ideally, you have to write short blogs daily or at least thrice a week to establish yourself and make a mark. However, don't focus too much the number of articles you are posting if your content cannot give value to the readers. Just try to be as regular as possible.

6. You are not adopting SEO best practices

Writing on the internet is all about search visibility, and the best way to bring up your blog posts on search engines is to apply Search Engine Optimization (SEO) best practices. If you are not familiar with the concept of SEO, it is time to leave everything aside and start learning about it right away.

Yes, it is about inserting the right keywords in your articles following an optimal keyword density formula, but don't just throw your keywords all over the place. SEO is essential for your blog's success. If you find that too difficult, you can even hire an SEO expert to help you out. A little investment will go a long way.